Sep 30, 2010
- Written by Lane Rizzardini
- Edited by Marc Caviglia
Welcome to the third edition of Touch Me, Baby, an in depth look at two very important and very sexy NFL statistics: Targets and Touches.
After a week in which we are still figuring out some team’s play calling tendencies, we also had some important injuries to big names that sent many scrambling for the waiver wire in search of cheap fantasy football points. Touches can help us identify handcuffs and which guys are in line for big production should the No.1 option go down. The Washington Redskins, St. Louis Rams, and Denver Broncos all have at least somewhat unclear backfield situations past their starting running back and you can use a target and touch report to see who could be in line for an extended role moving forward (provided the starter misses action).
Each week we’ll break down the numbers in graph and bullet form to show which players are seeing the most opportunity in their respective offenses. So slip into something comfortable and get ready to be touched, baby!
**Stat Note: the stat referred to as “Plays” is found by calculating (Carries + Targets)/Total Team Plays**
Running Backs Touches & Targets
| Players | Plays | Carries | Carry% | 3-Wk Carry% | Targets | Target% | 3-Wk Target % | RZ Plays | |
| 1 | Michael Turner | 33 | 30 | 60% | 48% | 3 | 1% | 4% | 10 |
| 2 | Chris Johnson | 33 | 32 | 78% | 73.50% | 1 | 6% | 11% | 10 |
| 3 | Cedric Benson | 30 | 27 | 73% | 70% | 3 | 8% | 5% | 5 |
| 4 | Adrian Peterson | 30 | 23 | 77% | 81% | 7 | 20.50% | 18.50% | 3 |
| 5 | Peyton Hillis | 30 | 22 | 76% | 50% | 8 | 33% | 17% | 5 |
| 6 | Darren McFadden | 28 | 25 | 76% | 74% | 3 | 9% | 15% | 6 |
| 7 | Frank Gore | 28 | 15 | 100% | 87% | 13 | 31% | 24% | 0 |
| 8 | Maurice Jones-Drew | 25 | 22 | 67% | 63% | 3 | 10% | 7.50% | 0 |
| 9 | Thomas Jones | 22 | 19 | 49% | 50% | 3 | 11% | 6.50% | 3 |
| 10 | Arian Foster | 22 | 17 | 77% | 78.50% | 5 | 15.50% | 10% | 4 |
| 11 | Mike Tolbert | 21 | 17 | 81% | 44% | 4 | 7.50% | 4% | 4 |
| 12 | LaDainian Tomlinson | 20 | 15 | 52% | 45% | 5 | 18% | 19% | 4 |
| 13 | Ahmad Bradshaw | 20 | 15 | 75% | 64% | 5 | 11% | 10% | 4 |
| 14 | Ray Rice | 20 | 15 | 55.50% | 61% | 5 | 16% | 14% | 2 |
| 15 | Justin Forsett | 20 | 17 | 81% | 50% | 3 | 9% | 8% | 2 |
| 16 | Rashard Mendenhall | 19 | 19 | 59% | 67% | 0 | 0% | 5% | 3 |
| 17 | Marion Barber | 18 | 17 | 63% | 52% | 1 | 3% | 5% | 2 |
| 18 | BenJarvus Green-Ellis | 17 | 16 | 50% | 38% | 1 | 4% | 1% | 2 |
| 19 | Joseph Addai | 17 | 13 | 59% | 54.50% | 4 | 9% | 10% | 3 |
| 20 | Jason Snelling | 16 | 14 | 28% | 33% | 2 | 6.50% | 7.50% | 1 |
| 21 | Kenneth Darby | 16 | 14 | 38% | 21% | 2 | 5.50% | 2% | 2 |
| 22 | Laurence Maroney | 15 | 12 | 67% | 15% | 3 | 5% | 2.50% | 4 |
| 23 | Jamaal Charles | 15 | 12 | 31% | 33% | 3 | 11% | 6.50% | 1 |
| 24 | LeSean McCoy | 15 | 11 | 52% | 49% | 4 | 13% | 13% | 1 |
| 25 | Pierre Thomas | 15 | 9 | 56% | 71% | 6 | 16% | 15% | 2 |
| 26 | Tim Hightower | 14 | 11 | 42% | 58% | 3 | 12% | 9% | 0 |
| 27 | Beanie Wells | 14 | 14 | 54% | 23% | 0 | 0% | 0% | 2 |
| 28 | Marshawn Lynch | 14 | 13 | 54% | 45% | 1 | 3.50% | 4% | 2 |
| 29 | Ronnie Brown | 13 | 11 | 48% | 42% | 2 | 4.50% | 6% | 3 |
| 30 | Matt Forte | 13 | 11 | 61% | 56% | 2 | 7.50% | 17% | 6 |
| 31 | Maurice Morris | 13 | 6 | 31.50% | 17% | 7 | 16% | 7% | 1 |
| 32 | Cadillac Williams | 13 | 6 | 28.50% | 65% | 7 | 22.50% | 15.50% | 0 |
| 33 | Steven Jackson | 12 | 10 | 27% | 62% | 2 | 5.50% | 14% | 1 |
| 34 | Keith Toston | 11 | 11 | 30% | 13.50% | 0 | 0% | 0% | 3 |
| 35 | Brandon Jackson | 11 | 7 | 47% | 48% | 4 | 9% | 7% | 2 |
| 36 | Jahvid Best | 11 | 7 | 37% | 57.50% | 4 | 9% | 20% | 1 |
| 37 | Correll Buckhalter | 11 | 4 | 22% | 26% | 6 | 10.50% | 9% | 1 |
| 38 | DeAngelo Williams | 10 | 10 | 41.50% | 53% | 0 | 0% | 3% | 1 |
| 39 | Shonn Greene | 10 | 10 | 34.50% | 36.50% | 0 | 0% | 4% | 4 |
| 40 | Jonathan Stewart | 10 | 8 | 33% | 26% | 2 | 6% | 3% | 1 |
Running Back Notes:
1. Steven Jackson’s groin injury was one of the biggest stories after Week 3. Luckily it is only a strain and he’s currently day-to-day and could play in Week 4; however, it did bring up an important question: who is Jackson’s handcuff? The touch numbers tell us there could be two, as both Kenneth Darby and Keith Tolston were given double-digit carries in Jackson’s absence last Sunday. Darby was handed the rock slightly more often (14 to 11) and is used more in the passing game, but they both received multiple red zone looks so neither is really the clear cut favorite.
2. For the second consecutive week Marshawn Lynch received over 50-percent of the carries for the Buffalo Bills on Sunday. Thought to be dead, Lynch actually looked, well let’s say “useable”. He had 79 yards on 13 carries for an excellent six yards per carry average against the New England Patriots last week and for whatever reason (trade bait?) has been given the full load. His upside remains low because he plays for Buffalo; however, there are worse options out there, and if Lynch gets traded (to say the Green Bay Packers) he could be a decent RB2 option.
3. With 76-percent of the carries and a top five spot on this week’s running back board, Peyton Hillis cemented himself as the feature back for the Cleveland Browns. Hillis was already the preferred target in the passing game and was getting the nod at the goalline over Browns’ single-game rushing record holder Jerome Harrison. Now ,Harrison’s thigh problems have allowed to Hillis to take all the carries for himself and he doesn’t look ready to give them up. Harrison can actually be dropped in most formats while Hillis should have been owned prior to last week.
4. The Atlanta Falcons like to run the ball a lot, which is how you end up with two running backs in the top-20 for touches. They ran it 50 times on Sunday against the New Orleans Saints, which in this pass-happy NFL would raise eyebrows if they were passing attempts, let alone running plays. This seems like great news for Jason Snelling owners who are holding out hope for value even with Turner healthy, but even in head coach Mike Smith’s run-heavy offense the team won’t run this often, which means less carries for Snelling, not Turner.
Sep 23, 2010
- Written by Lane Rizzardini
- Edited by Marc Caviglia
Welcome to the second edition of Touch Me, Baby, an in depth look at two very important and very sexy NFL statistics: Targets and Touches.
Week 2 brought some interesting developments, as midgame injuries to Michael Turner and Ryan Mathews led to high “play” totals for Jason Snelling and Mike Tolbert. Some might see that and perhaps think Snelling or Tolbert would be bigger parts of their respective offenses than we thought. However after doing some research we see that Michael Turner only had a minor groin pull and “could have gone back in the game” if the Atlanta Falcons weren’t blowing out the Arizona Cardinals. Tolbert actually will bring some value while Mathews recovers from a high ankle sprain that will likely keep him out one month. We will keep you posted throughout the week. Again though, this isn’t a full-fledged changing of the guard.
Each week we’ll break down the numbers in graph and bullet form to show which players are seeing the most opportunity in their respective offenses. So slip into something comfortable and get ready to be touched, baby!
**Stat Note: the stat referred to as “Plays” is found by calculating (Carries + Targets)/Total Team Plays**
Running Backs Touches & Targets
| Players | Plays | Carries | Carry% | 3-Wk Carry% | Targets | Target% | 3-Wk Target % | RZ Plays | |
| 1 | Adrian Peterson | 36 | 28 | 85.00% | 70.50% | 8 | 22% | 17.50% | 9 |
| 2 | Darren McFadden | 34 | 30 | 75% | 72.50% | 4 | 18% | 17.50% | 6 |
| 3 | Cadillac Williams | 32 | 27 | 79.50% | 76.50% | 5 | 21% | 13% | 3 |
| 4 | Jahvid Best | 31 | 17 | 65% | 66% | 14 | 31% | 25% | 2 |
| 5 | Frank Gore | 29 | 20 | 77% | 82% | 9 | 28% | 21% | 6 |
| 6 | Jason Snelling | 29 | 24 | 53% | 37% | 5 | 15.50% | 8% | 6 |
| 7 | Knowshon Moreno | 28 | 24 | 63.00% | 62% | 4 | 11.50% | 9% | 7 |
| 8 | Pierre Thomas | 26 | 18 | 75% | 75.50% | 8 | 21% | 15% | 5 |
| 9 | Cedric Benson | 24 | 23 | 74% | 68% | 1 | 3% | 3.50% | 3 |
| 10 | Rashard Mendenhall | 24 | 23 | 70% | 70% | 1 | 6% | 7% | 4 |
| 11 | Steven Jackson | 24 | 19 | 90.50% | 91% | 5 | 20% | 16% | 4 |
| 12 | Joseph Addai | 23 | 20 | 46.50% | 56% | 3 | 11.50% | 11% | 2 |
| 13 | Thomas Jones | 23 | 22 | 56.50% | 51% | 1 | 3.50% | 4% | 4 |
| 14 | Arian Foster | 23 | 19 | 79% | 79% | 4 | 8% | 7% | 4 |
| 15 | Chris Johnson | 22 | 16 | 73% | 70.50% | 6 | 17% | 19% | 5 |
| 16 | Ray Rice | 22 | 16 | 69.50% | 64% | 6 | 15% | 13% | 0 |
| 17 | DeAngelo Williams | 20 | 17 | 51.50% | 58% | 3 | 10% | 4.50% | 1 |
| 18 | LeSean McCoy | 20 | 16 | 55% | 48% | 4 | 12% | 13% | 3 |
| 19 | Jerome Harrison | 19 | 16 | 61.50% | 51% | 3 | 9.50% | 6% | 1 |
| 20 | Ahmad Bradshaw | 18 | 17 | 68% | 60.50% | 1 | 4% | 9% | 0 |
| 21 | Marshawn Lynch | 17 | 17 | 53% | 41% | 0 | 0% | 4% | 0 |
| 22 | Mike Tolbert | 17 | 16 | 53% | 31% | 1 | 3.50% | 2% | 4 |
| 23 | LaDainian Tomlinson | 17 | 11 | 34% | 41.50% | 6 | 20% | 19.50% | 3 |
| 24 | Donald Brown | 17 | 16 | 37% | 30% | 1 | 4% | 5% | 3 |
| 25 | Shonn Greene | 16 | 15 | 47% | 38% | 1 | 3% | 6% | 2 |
| 26 | Matt Forte | 16 | 10 | 52.50% | 54% | 6 | 20.50% | 20% | 3 |
| 27 | Clinton Portis | 14 | 13 | 76.50% | 77.50% | 1 | 2.50% | 6% | 8 |
| 28 | Ronnie Brown | 14 | 13 | 45% | 40% | 1 | 6.50% | 8% | 1 |
| 29 | Correll Buckhalter | 14 | 11 | 29% | 27% | 3 | 8.50% | 6% | 3 |
| 30 | Rashad Jennings | 14 | 9 | 37.50% | 22.50% | 5 | 12% | 11% | 1 |
| 31 | Maurice Jones-Drew | 13 | 12 | 50% | 60% | 1 | 2% | 6% | 0 |
| 32 | Marion Barber | 13 | 11 | 55% | 45% | 2 | 4% | 5% | 3 |
| 33 | Tim Hightower | 13 | 11 | 84% | 70.50% | 2 | 6.50% | 8% | 0 |
| 34 | Brandon Jackson | 12 | 11 | 41% | 48% | 1 | 3.50% | 5% | 0 |
| 35 | Jamaal Charles | 12 | 11 | 28% | 34% | 1 | 3.50% | 4% | 1 |
| 36 | Peyton Hillis | 11 | 8 | 31% | 35% | 3 | 9.50% | 11.50% | 2 |
| 37 | Felix Jones | 10 | 7 | 35% | 35.50% | 3 | 6% | 5% | 0 |
| 38 | Ricky Williams | 10 | 10 | 35% | 43% | 0 | 0% | 2% | 2 |
| 39 | BenJarvus Green-Ellis | 10 | 10 | 50% | 35% | 0 | 0% | 0% | 2 |
| 40 | John Kuhn | 10 | 9 | 33% | 18% | 1 | 3.50% | 1.50% | 0 |
| 41 | Fred Jackson | 10 | 9 | 28% | 26.50% | 1 | 5.50% | 9.50% | 2 |
| 42 | Reggie Bush | 10 | 5 | 21% | 14% | 5 | 13% | 15% | 3 |
| 43 | Kevin Faulk | 10 | 5 | 25% | 18.50% | 5 | 14% | 15.50% | 0 |
| 44 | Michael Turner | 9 | 9 | 20% | 40% | 0 | 0% | 1% | 2 |
| 45 | Jonathan Stewart | 9 | 8 | 24% | 23% | 1 | 3.50% | 1.50% | 1 |
| 46 | Justin Forsett | 9 | 8 | 40% | 35% | 1 | 3% | 7% | 0 |
| 47 | Mike Goodson | 9 | 5 | 15% | 9% | 4 | 14% | 12.50% | 2 |
| 48 | Darren Sproles | 9 | 5 | 16.50% | 17% | 4 | 14% | 10% | 1 |
| 49 | Earnest Graham | 9 | 3 | 9% | 14% | 6 | 25% | 11% | 3 |
| 50 | Mike Sellers | 7 | 1 | 6% | 2.50% | 6 | 16% | 13% | 1 |
Running Back Notes:
1. Shonn Greene owners must have breathed a sigh of relief after seeing the second year back finish Week 2 with the team lead in rushing attempts over LaDainian Tomlinson, though Tomlinson finished with more yards. The most important number from Greene’s Sunday stat line was zero, which is the number of times he fumbled, a big improvement from the two he put on the ground in Week 1. Greene will still be splitting time with the youthful-looking Tomlinson for the time being, but there’s a decent chance we see LT2 break down as the season continues, giving Greene the edge over the long haul.
2. Probably the most head-scratching thing to notice about the Week 2 graphs is Maurice Jones-Drew’s one fewer “play” than his back up Rashad Jennings. Jennings racked up five receptions to Jones-Drew’s one, which made the difference in final “play” totals, but Jennings got progressively more carries as the game went on and by the end was basically the lead back. They were getting blown out by the San Diego Chargers, however, there’s a decent chance Jones-Drew’s knee is still bugging him and they limited his carries to keep him healthy. As his knee gets stronger his snap count will rise. Count On It!
3. Jonathan Stewart finally got some carries this season, but like Week 1 found himself at a severe deficit to backfield mate DeAngelo Williams. Williams currently holds a 58%-23% lead in workload percentage, on the ground and in the air. To make things worse, this Mike Goodson character just showed up out of nowhere with nine “plays” last week, two in the red zone. Stewart is a good buy low at the moment because he is simply too talented to keep caged like this, but consider benching him if you have decent options. Wait for John Fox to realize Stewart gives Carolina the best chance to win and then plug him into your fantasy football lineup.
4. With no touchdowns the first two weeks, Ray Rice owners are not feeling too brash about their top four pick’s performance up till now. Patience, fellow fans of the 2009 Sleeper of the Year, I too feel your pain but it will not continue. Rice has played two harsh defenses in the New York Jets and Cincinnati Bengals, who both ranked in the top eight in run defense last season. Besides, he wasn’t going to give you a ton of touchdowns anyway. He brings elite skills (5.44 y/c vs. Bengals) and a huge workload (64% of the carries, 78 receptions in 2009) which he is already giving you. A match up against the Cleveland Browns this week should help turn those touches into touchdowns.
Sep 16, 2010
- Written by Lane Rizzardini
- Edited by Marc Caviglia
Welcome to the first edition of Touch Me, Baby, an in depth look at two very important and very sexy NFL statistics: Targets and Touches.
The idea is simple: a player cannot score fantasy football points if he doesn’t get the ball. Regardless of the sport, opportunity is everything in fantasy sports. You wouldn’t draft an outfielder who doesn’t get at bats, and you wouldn’t draft a basketball player who wasn’t getting minutes. Thus the most important numbers to look at on a NFL stat sheet is not yards or touchdowns, but carries and targets. This may seem straight forward, however, many times the amount of potential touches a player could have had, or is in line for, goes overlooked by the average fan.
Each week we’ll break down the numbers in graph and bullet form to show which players are seeing the most opportunity in their respective offenses. So slip into something comfortable and get ready to be touched, baby!
**Stat Note: the stat referred to as “Plays” is found by calculating (Carries + Targets)/Total Team Plays**

